Engagement Score Weighting Settings

Engagement Score Weighting Settings

I use programs in Engagement Programs instead of emails. The engagement score is calculated based on program success. This is something you can effect yourself. You might set success based on clicked email. I set succes when someone fills out a form. Thus the Marketo wide weighting shows poor performance for me (score 21), whilst 18 out of 100 people emailed fill out a form (after openening and clicking the email).

It would be great if I could have a setting:
- to add my own Marketo instance weighting OR
- to neglect the Marketo wide weighting OR
- to adjust the color coding

I'm thinking about a setting that sets your instance's avarege score to 50. So if my programs have an average weighted engagement score of 18, this will be the new 50. This allows me to see which programs perform under- or over average.

Please feel free to pitch in some ideas and comments.
2 Comments
Dan_Stevens_
Level 10 - Champion Alumni
For those of us that use programs in EPs, I'd like to see this score based on more than just success.  So take into consideration those other factors that contribute to overall engagement (email clicks (+), downloads (+), unsubscribes (-), etc.).
kh-lschutte
Community Manager
Status changed to: Open Ideas