Currently Matched Segments are only queried by Marketo RTP at the start of a visitor's session (lasts approximately 30 minutes) which means that visitor behaviour during that session, although changing the Matched Segments within Marketo, is not reflected in the way RTP behaves on the website in Real Time.
A use case is semi-gated content where the content is only directly available if the visitor is known and subscribed to newsletters otherwise a subscription form is displayed. Currently, completion of the subscription form changes the Matched Segments but the visitor sees no change within the session.
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