Email report to identify emails landing in "Spam Folder"

[Anonymous]

Hi
Is there a way to include in email delivery report , the no# emails that have landed in the "Spam folder" ?.

This will help us to identify to success of the campaing.

Thank You

Vik
 

[Anonymous]

Hey Vik,
This would require a message from the receiving email server to tell us that the message went to the spam folder. Receiving email servers do not do this and so Marketo cannot log it. 

There are some tools, including Marketo's Email Deliverability Tool, which can give you an idea of how many emails will end up in Spam Folders. How it works is that, with every email send, you will also send emails to a "Seed List". This is a list of emails addresses across all major ESPs that the tool can track. It will see which ESPs send the email to a spam folder and will report that data back to you. This will give you a general idea if a certain email provider, such as gmail or Yahoo, will put your email in the spam folder.

Best,
Will

[Anonymous]

Is the deliverability tool included in the Standard instance? Where is that accessed?

[Anonymous]

Hi Kari,
The Deliverability Tool is a purchased add-on. For pricing and more information, please reach out to your Customer Accoutn Manager.

Will