Email metrics available via API

[Anonymous]

Idea/request to make Marketo email metric data (sent, delivered, opened, clicked, bounced, etc.) available via API. This will make Marketo email marketing activity available for analysis in connection with other data platforms, in turn providing a cohesive view of the data.

[Anonymous]

+1

[Anonymous]

Nice request!

[Anonymous]

Looking forward to see this functionality.

[Anonymous]

If I am following the idea correctly, getLeadActivity, optionally filtered by ActivityType, could be a short term solution.

http://developers.marketo.com/documentation/soap/getleadactivity/

The data can be consolidated and analised through reporting engines such as Pentaho or Jasper.
Talend OpenStudio would be an option to move data between applications, using the object tMap

[Anonymous]

+1

[Anonymous]

+2

[Anonymous]

Hi Breno,

Thanks for the suggestion. We see that there's a 10,000 call limit for the SOAP API - if and when we have over 10,000 emails sent to recipients in any day, what do you suggest we do?

Is there any way we can lift the API cap so that days with high volume is accounted for?

Thanks,

Longfei

[Kenny_Elkington]

Hey Longfei,

You would want to use getLeadChanges, which is the bulk version of activity API.  You can return 100 activities per call, and specifiy timeframes to pull from: http://developers.marketo.com/documentation/soap/getleadchanges/

[Anonymous]

Thanks Kenny.

This would potentially give us 1,000,000(100*10,000) distinct activities for a 24 hour period. Is this correct?

Thanks,

Longfei

[Kenny_Elkington]

Hypothetically, yes.  Assumingn you're not alotting any other API calls to another purpose.