Email Link Tagging

[Jason_Scott]

I'd like to be able to tag links based on their type and have the ability to report on these tags.  This would allow for a higher level of link reporting.  For example, our emails typically have 4 types of links; experiences, on sale, special offers and main promo. Having link tagging and reporting would allow us to see what types of links perform better than others.

[Anonymous]

Would be pretty handy alright!!

[Anonymous]

Hi Jason,

Are you at least doing this with URL parameters now?

[Jason_Scott]

Hi Michael,

Thanks for the reply.  Are you referring to alt tags? If so, yes.  All of our images and links contain alt tags.

[Anonymous]

Hi Jason,

Not as much alt tags as just adding parameters to your URLs to be able to distinguish the linkes in your email link performance report.

So something like this:

www.landingpage.com is the hyperlink on my banner, side bar and main call to action button.  I want to distinguish which is getting the most clicks so I'd add parameters to the URL like this:

1.  Banner: www.landingpage.com?source=banner
2.  Side Bar:  www.landingpage.com?source=sbar
3.  Button:  www.landingpage.com?source=button

Same concept that google uses to track the search queries.  Won't affect your links or the navigation, but gives a bit more detail into where it came from.

Alt Tags and being able to do link performance based on them would be ideal, but I haven't heard anything from Marketo on enabling this in the near future.