Hello All,
Recently I have been looking into Marketo Unsubscribe links, the need to have them and the ability to customize how they display.
Currently in Maketo you can have it set up one of two ways.
1. Have a global unsubscribe link can only be formatted one way and is automaticaly added to the bottom of any email that gets sent. (this is visible in the Admin section of Marketo.)
2. Add a custom Unsubscribe link to every Email you create and disable the Global unsubscribe link. (This allows for the most flexability when it comes to how the Unsubscribe link is formatted in the Email. But this has a downfall that if you forget to add an unsubscribe link, your emails will go out without one, which goes against anti-SPAM laws)
My Idea is this:
Have the ability to add a Custom unsubscribe link to any email. And have the Global Unsubscribe link as a default backup.
So if you add an unsubscribe link to an Email the Global Unsubscribe link won't be added.
If you forget to add an unsubscribe link then you won't have to worry because the Global one will be added automatically.
This Requires Marketo to be able to determine if there is an unsubscribe link in the Email before it adds or doesn't add the Global unsubscribe link.
The only issue that I can see is if you have a custom unsubscribe landing page, Marketo would have trouble determining if there is one in the Email or not. In this case Marketo could check to see if there is a link with "unsub" in the URL or something along those lines.
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