Cookie alternative : fingerprinting

Cookie alternative : fingerprinting

On the longer term, cookies are an endangered species. Goverments tend to ban them and users to, more and more often erase them.

What about considering alternatives to cookies to recognize a recurring visitor.

The Electronic Frontier Foundation has released a study a while ago that releals that popular browsers give Web sites enough information to get a unique picture of their visitors about 94 percent of the time. Which is better than cookies today.

They even have released a tool to demonstrate their point. :

It would be interesting on the longer term that Marketo consider this alternative to cookies.

My 2 cents.
Not applicable
Situation is going to be even worse with the new release of Firefox that will have the DNT option enable by default.
Community Manager
Status changed to: Open Ideas