Changing Order of First Name and Last Name

[Anonymous]

In Japan, the order of the full name is Family Name + Given Name. Currently, Marketo displays full name in Given Name + Family Name. This looks very awkward with Japanese names. Would like to be able to switch how full name is displayed.

[Anonymous]

You could accomplish this as follows.

• Create a new "Full Name - JP" field
• Create a smart campaign that is triggered by the creation of a new lead or a change in the value of the first and last name fields.
• In the smart campaign's Flow add a Change Data Value flow action with the Attribute: "Full Name - JP" and New Value: "{{lead.Last Name}} {{lead.First Name}}"

Then use the Full Name - JP field in place of the Full Name field in your lists and reports.