Better Email Analytics

[Anonymous]

The analytics for email campaigns are not very attractive and require a little bit of work outside of the system to visualize the data in a user-friendly format. It would be great if we could view a variety of charts (and if possible with drill-down capabilities) that demonstrate useful info:

1) Clicks and Opens over time (line graph)
2) Opens by region (pie graph)
3) Clicks by specific link (bar graph and pie graph as two choices)

Thank you.

[Anonymous]

From what I understand this is a bit in the works, though I don't think you'll see a Hootsuite report builder functionality that's really 'ready for the board'. Over the last 5 years there's been little change to no changes to the email performance report, people have been asking for this for a long time. I think there will be a bit more in the fall, but not reports that are ready to present.

[Anonymous]

But just to play devil's advocate. Are clicks & opens even worth spending much time looking at in reporting? Ok for specific testing & in general for personal knowledge. I care about how many visitors arrived at my site, from where, how long / dense they browsed. Those are much more interesting to me. I produce a 10-15 page monthly report on global marketing that goes to the whole company. That's a lot of charts & graphs, but I never mention opens or clicks.

[Anonymous]

Hi Garrett,

Email Analysis in Revenue Explorer provides the capabilities you're looking for and more!  This is available in the Select edition and the RCA add-on product.  Below are some example screenshots:










TJ