Auto-track first-touch UTM Parameters

Auto-track first-touch UTM Parameters


I would like to track UTM parameters for how someone landing on my site originally, across different pages and visits of my site, until the person fills out a form. Then, I would like that data to be collected in the form.

Right now, it seems that is only possible through custom Javascript:  . However, I think first-touch attribution tracking as a common need across most, if not all, marketers.

As Munchkin is already cookie-ing the visitor, it seems like this would be possible to be a built-in marketo feature, rather than requiring each customer to custom develop it, cookie the visitor, and then pass through the parameters.


Level 10

Hi Jill,

I like the idea, but implementing the JS is just about adding a couple of JS to your LP templates and is not that complicated


Community Manager
Status changed to: Open Ideas