This is a great feature request! Please be patient but do keep voting up. I am confident that we'll make this happen eventually.
It's not as simple of a feature as it seems, especially with some of the upcoming changes we have in the 2016-Q2 release around how Email Templates behave and are structured.
PS. Hubspot can do it.
We like to run whole email Champion/Challenger tests with two different templates, and there is no easy way to accomplish it in Marketo. Gets messy fast!
You can create two emails and do tests for full emails. If you token in the text it makes it super easy.
Have you considered building an email template with multiple different modules, and then just swapping modules between test version A and version B?
You can download the BP-ES YYYY-MM-DD Email Send program templatle from the program library and try it out. This template has 24 modules that you can swap in and out to create an infinite number of layout combinations.
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