Salesforce Marketing Cloud uses AI to send an email out to a person at their best engaged time, I assume based on when they have opened emails before. I saw this in a webinar but have not actually used the platform before.
This would be really helpful as a/b tests on send times work for some but not others. If you can increase the likelihood of an open at the best time for a person, this would have a much higher open rate on an email
Can Marketo look at implementing something similar? This would improve our email stats heaps!
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