Hi Everyone,
I'm looking at the web page reports right now and I wonder why we can't add fields from the lead record as custom columns. Since the report is completely centered around leads anyway, shouldn't it be possible, logically at least, to add any field that appears on a lead record to it?
For example, we send a report to a telemarketer (who does not have access to Marketo) to call our existing leads that exhibit certain browsing behavior. Right now, she has to open each lead individually to get their phone number and the links expire so if she ever needs to go back to an old list, we have to recreate it. There are other methods to get her this information (exporting a smart-list to her every day, creating a program that modifies a field on the lead to trigger a workflow in CRM, etc) but it would be much easier if we could just append the lead's phone number to the web report.
Is there any way this feature could be implemented?