The sender should be able to include a custom message when using the 'Forward to a Friend' button. In testing, we found that the recipient to the forward to the friend received an email from the original email. For example, if your brand sends to your client, then your client forwards to a friend, then the client's friend receives an email from your brand with no indication of who the 'friend' is who is forwarding. This could come across as SPAM.
Personalisation is key.
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