Add a test ?mkt_tok to likes with the marketo token on them

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Add a test ?mkt_tok to likes with the marketo token on them

Some of my links from partners that I include have errors when the marketo token is added on the live version.

I don't end up seeing this on tests that are sent out but once the live version is sent the errors happen.

I am working on other work around strategies, but ideally the test emails should mirror how a recipient would actually receive something.

If there was a test token on the links with marketo tokens I think the issue would have fewer surprises.

21 Comments
Grégoire_Miche2
Level 10

Hi Ryan,

If these links are URL or your partner's site, that might be linked to the CMS your partner are using. I have seen CMS (namely Sharepoint) causing some errors when an URL parameters ares appended to URLs, but not all Sharepoint sites have this issue.

-Greg

SanfordWhiteman
Level 10 - Community Moderator

Greg, I don't think you read my notes on Ryan's post yesterday -- since deleted, I think -- but I broke down what one of his partners is doing wrong.  It's a broken HTTP framework, but it's not as simple as rejecting all URL params but particular characters in URL values.  I don't think it's the same framework across the board.  Whether it is commercial/legacy or in-house code, though, it is going to be difficult for an outside consultancy to tell the web team they're broken (even though they clearly are).

Grégoire_Miche2
Level 10

Hi Sanford,

No I have not seen this post. Thx for clarifying.

And I agree, it's not an easy to manage situation

-Greg

SanfordWhiteman
Level 10 - Community Moderator

I'm writing a blog post about it, too.  Working title: "Big brands, bad code"

Justin_Cooperm2
Level 10

Ryan, can you please tell me where you are seeing this issue? We actually updated "Send Sample Email" last year to ensure that links are converted to tracking links and the resulting URL should have mkt_tok appended as long as you didn't uncheck that option in the text editor.

Anonymous
Not applicable

So it is strange because it looks like there is a token on the test but again the live version has errors ex

Test - Room Booking

Live - https://www.mgmgrand.com/en/booking/room-booking.html?mkt_tok=3RkMMJWWfF9wsRoiuKjLZKXonjHpfsX56OwtWa...

Thanks!

-Ryan

Anonymous
Not applicable

Note my links consistently work on samples and consistently don't work in the live version for several of our partner brands.

The box isn't unchecked I don't as it looks like there is a token in it.

I would be happy to send you examples in both format so you can see what is going on.

Thank you!

Justin_Cooperm2
Level 10

If you uncheck "include mkt_tok" for that link does it work ok in both the test and live?

Anonymous
Not applicable

got it I thought you were referring to something else.

If I unchecked the box it works fine. The frustrating part is that this section of the email is usually not built in a marketo editable section. I have it all tokened. All of my templates are fully tokened so I usually don't edit anything in the actual template (everything is changed in the program tokens in order to reduce errors with image sizing and insure our utm tracking is consistent.

I guess the answer is that I need to uncheck the box when i am cross selling for venues.. but it is annoying that the test emails seem to work and then I get errors when the seed list is sent.

My issue is I think the test email should accurately link to the website in the same way that the live version does.

Justin_Cooperm2
Level 10

Yeah just paste the verbatim links that are put in the email into here and I will take a look