We are currently sending alerts to Account Owners based on web page visits from anonymous visitors that are from the same inferred company as Accounts that are at a certain stage in the revenue cycle (e.g. customer).
Unfortunately the Inferred Company is not associated with the Account and/or Account Owner, so we have to manually do the following:
Review the list of inferred company names for all know leads at each Account to select the appropriate inferred company name as some leads have ISPs as their inferred company name.
Segregate the inferred company names by Account owner, so we can include them in the appropriate Send Alert flow choice to send to each rep.
This is quite time consuming and as a result, is not well maintained. It would be great if Marketo could provide us a way to easily associate inferred company names to our Accounts, so that we don't have to do this.