A/B testing within an Engagement Program

[Anonymous]

The launch of engagement programs has positively changed the way we generate content and capture data. The functionality is absolutely needed in marketing automation.

With that being said, it would be extremely helpful (we believe absolutely necessary) to do A/B testing within an engagement program. As of now, it is nearly impossible and has caused less than favorable test results. 

We have tried every idea, which Marketo support and the community has provided, yet, unfortunately, we have not found a viable and/or simple way to do A/B testing within an engagement program.

We would like to know if others are having similar issues and if you want this implemented, then we hope you like it.  Thank you so much for your support!

[Grant_Booth]

Have you tried the champion challenger test?

https://community.marketo.com/MarketoArticle?id=kA050000000LGT0CAO

It's an AB test meant for trigger campaigns and engagement programs.

[Anonymous]

Hi Grant, 

Thank you so much for your support and suggestion!

Yes, we have tried this, but it did not work as well as expected because the trigger Marketo support suggested was 'fills out form' and this may not work for us in the long run of A/B testing. Plus the dashboard was not showing data correctly and support is working on that now... 

Any more ideas are welcome! 

Jessica

[Anonymous]

This ticket is marked as Already Have It but this is not a true status to my knowledge. Whomever updated the status - can you provide detail. Thank you so much - Lana 

[Grégoire_Miche2]

This is not available. It's available within a standard program which it-self can be embedded as a cast.

So I created this idea :

-Greg