I want to know if I am able to pass a custom link through the API, and use it as a token for individual recipients. I know you can use a url as a token type, but the individual links are long and unsightly. Is there a way to make the token a hyperlink? So instead of a long url, recipients would see "View Plan Features Page Here" instead?
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Same way you'd do this in an email that's sent via batch or trigger.
Put the token in the href of a link: <a href="https://{{my.destinationURL}}">View Plan Features Page Here</a>.