Welcome to the 12th edition of the Adobe Marketo Engage Community Lens! Read about important product announcements concerning One-Click List-Unsubscribe and third-party cookie deprecation in Marketo Measure. Don't miss out on educational articles diving into using distribution lists, templatizing your emails, list hygiene best practices, and more.
Also, Adobe Summit is just around the corner! If you haven't already, be sure to register or check out all the sessions and labs highlighted in the newsletter.
Highlights
- You Can’t Miss Summit 2024: Exceptional experiences are powered by the latest trends and insights — and at Adobe Summit, you’ll discover them all. Explore innovations in Adobe Marketo Engage and Adobe Marketo Measure with labs and sessions that prepare you for the future of marketing automation and generative AI.
- Considerations for Using a Distribution List for Email Sends in Marketo: In this article, Annie R. from the Adobe Marketo Professional Services team discusses the usage of distributions lists and why it's vital to consider its implications. Read this article to see why she recommends using static lists within Marketo instead.
- Support for One-Click List-Unsubscribe: As of January 31, 2024, we've seamlessly implemented changes to support One-Click List-Unsubscribe, in line with Gmail and Yahoo's new sender requirements. From June 2024, all marketing messages from Marketo will automatically include One-Click List-Unsubscribe, ensuring effortless management. Recipients opting for a One-Click Unsubscribe will be seamlessly removed from all future communications. No action is needed from your end – just enjoy enhanced email efficiency! Read the rest of this product announcement on the Community.
- Marketo Champion Email Template Quick Start Guide: Discover the ultimate guide to crafting flawless Marketo email templates for seamless scalability across devices. Marketo Champion Tyron P. shares invaluable insights on utilizing third-party tools like Stripo for efficient drag-and-drop design, transforming HTML code for Marketo compatibility, and optimizing with global/local variables and tokens. Read the rest of his guide on the Community, and don’t miss out of the included video!
- List Hygiene Best Practices – Identifying Unengaged and Inactive Records: Read Marketo consultant Kelley M’s latest blog. as she shares how to best identify and manage inactive subscribers in Marketo while defining activity metrics and recency constraints. Utilize tools like Revenue Explorer and Smart List for insightful data analysis, create operational smart campaigns for record management and explore win-back strategies for re-engagement, and more. Read this detailed Community blog to improve your list hygiene!
- Adapting to Third-Party Cookie Deprecation in Marketo Measure: In the evolving landscape of digital marketing, the depreciation of third-party cookies is reshaping how we track online interactions. Marketo Measure is directly impacted, with effects on impression tracking and cross-domain tracking. Read the details on this Marketo Community blog.
- Marketo Measure vs. Marketo Measure Ultimate: Discover the optimal Marketo solution for your organization! Marketo Measure focuses on B2B marketing attribution, integrating seamlessly with Microsoft Dynamics or Salesforce.com and Marketo Engage. On the other hand, Marketo Measure Ultimate offers enhanced flexibility by integrating various data sources, making it ideal for organizations with different CRMs or marketing automation platforms. Dive into the detailed comparison to make an informed decision tailored to your unique needs!
- Notes on Microsoft Dynamics and Marketo Syncs: Mass data updates between Microsoft Dynamics and Marketo can be challenging. This blog post from Shannon K. goes over some of the key processes that work different in a Dynamics sync, as compared to a Salesforce-Marketo sync. Give this a read for a deeper understanding of all the intricate differences.
- Salesforce Sync Deep Dive – Part 3 – Marketo Program Member Custom Fields & Salesforce Campaign Memb...: In this multi-part Salesforce Sync series, learn how to sync Marketo Engage Program Member Custom Fields to Salesforce Campaign Member Fields for seamless data integration. The article covers setup, key considerations, and provides a practical example. Understand the expected sync behavior, explore various use cases, and don’t forget to check out Part 1 and Part 2 of this Deep Dive!
In Case You Missed It
- Announcing the Marketing Nation Community’s 2023 Member of the Year: Last month, we announced our Community Member of the Year award for 2023. Please join me in congratulating Darshil S. for his incredible contributions to the Marketing Nation Community!
- Update to Filtering Bot Activity: In our continuous effort to fight bot activity, we've enhanced our Proximity Pattern identification method for email bots. Starting Jan 2024, you can now customize the time difference for identifying bot activities, with the default set to 0 seconds. Learn all about out the details and related links on our product blog announcement – this includes an important note on how this filter might affect your email engagement rate!
- February Champion Office Hours: Did you miss the February Champion Hours last month featuring Christiane R., Darshil S., and Courtny E-J. Tune into the recording and see what this roundtable of expert Champions have to say!
Join our latest email series
- New User Email Series - Calling all new marketing superheroes! Introducing our Adobe Marketo Engage Jumpstart New User series—a power-packed experience designed to unleash your marketing prowess. Get ready to conquer the digital landscape with cutting-edge techniques, insider insights, and expert guidance. Sign up now and embark on a thrilling journey to marketing excellence with Adobe Marketo Engage!
.png)