Trigger double opt-in from Linkedin lead gen form

[Ghizlane1]

Hi All,

Is it possible to trigger double opt-in from Marketo when a lead fills a form on our Linkedin lead gen forms ? Does the Marketo x Linkedin integration allow that ?

Thanks!

[Michael_Florin · Accepted solution]

Sure! Here's your trigger:

[Darshil_Shah1]

@Ghizlane1, yes, Marketo has a trigger for that! Check out this product documentation that has all the details about the filters and triggers pertaining to the LinkedIn Lead Gen forms that Marketo supports.

Also, it's worth mentioning that when people submit their information in a LinkedIn Lead Gen Form, that information is pushed to Marketo immediately, making the form available in the Lead Gen Form Name drop-down. Form names won’t be visible until at least one person (even a test record) has submitted the form.