What is the best way to track leads resulting from PR activity without using UTM tags?

[Anonymous]

We have a lot of activity in the press around BetterWorks, what's the best way to track it without handing out personalized URLs to all the reporters? The reason that doesn't work, is because they often pull links themselves into the article.

Is Original Referrer the way to go?

Thanks.

[SanfordWhiteman]

If you have zero control over the URL, obvs. the only thing you have is the referrer.

Just hope hard that everyone uses the https:// form of your URL (they probably won't, though).