Sending MQL Alerts via Marketo or Salesforce

[Anonymous]

Hi All -

We had an internal discussion on which system we should rely on to send automated MQL alerts (based on scoring) to our sales team. Our sales operations person who manages SFDC says it's best practices to set up the logic in SFDC that will trigger the alert and our marketing operations person says it;s best practices to trigger these from Marketo.

Anyone have a good argument for any side?

thanks!

Adam

[Anonymous]

So we have all MQLs reviewed by a human before it's kicked over to sales.

We have a marketo alert and trigger some SFDC changes like ownership. etc...

It looks like you can gather a lot from the marketo side, not to mention Design it in your brand standard or in a way the team acan make easy to read and actionable.

We're working on creating a concise and robust alert out of marketo right now, and it may be enough for sales to move on after a thumbs up and pass along.

My drea is to be able to Link to the record in SFDC from the marketo MQL alert

[Anonymous]

Thanks for the insight Martin!

Well your dreams have come true. Here is how to embed the SFDC detail token to your MQL alert:  How do I add a link to my lead/contact's Salesforce detail page when sending an Alert from Marketo?