How to identify marketable leads?

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How to identify marketable leads?

In our lead database, Im showing 108,000 marketable leads and about 70,000 others (Ill call them unmarketable). How do I build the list to identify the 70,000?

Level 2

Re: How to identify marketable leads?

Hi Christina, I found the answer in a different post. Thanks goes to Alex Stanton​. She has it in this discussion.

The answer is at the bottom of this article Lead Database Dashboard:

Marketable Leads: The number of all-time leads for the workspace, minus the following:

  • leads without an email address,
  • leads whose email has hard bounced,
  • leads that are blacklisted,
  • leads that have unsubscribed,
  • leads currently set to Marketing Suspended.