How to identify marketable leads?

Anonymous
Not applicable

How to identify marketable leads?

In our lead database, Im showing 108,000 marketable leads and about 70,000 others (Ill call them unmarketable). How do I build the list to identify the 70,000?

1 REPLY 1
Troy_Perry1
Level 2

Re: How to identify marketable leads?

Hi Christina, I found the answer in a different post. Thanks goes to Alex Stanton​. She has it in this discussion.

The answer is at the bottom of this article Lead Database Dashboard:

Marketable Leads: The number of all-time leads for the workspace, minus the following:

  • leads without an email address,
  • leads whose email has hard bounced,
  • leads that are blacklisted,
  • leads that have unsubscribed,
  • leads currently set to Marketing Suspended.