Marketo-Fu: Vlog Launch

Level 10 - Champion Alumni
Level 10 - Champion Alumni

Hey #MKTGNation!

A couple weeks ago, I started recording a daily (ish) live YouTube series on "how to Marketo." That's a dumb name, so I opted instead to call it Marketo-Fu (literally made up on the fly, like 30 seconds into the first video). This is a very down-and-dirty, genuine series, where I decided to dump the polish of some of the other Nation Talks videos because... well, honestly, these are easier and quicker to make, and still just as valuable in terms of knowledge development! I try to make these short, single-serve topics at around 5-10 minute in length, so perfect for that 4:45 crunch where you don't feel like starting something new, but you also don't want to be the first person to go home, either

Don't even act like that's not a thing in your office. I know. I've been there

The ultimate vision for this series is to have a few different tracks for beginner, intermediate, and advanced users, and continually add episodes to the playlists as either:

     A) I think of them

     B) my clients would find them useful reference material, or

     C) You ask for them.

I just completed the 10th episode in the beginner track and will be moving on to the more Intermediate and Advanced tracks in the weeks ahead, but I wanted to post here to share and get the conversation going!

You can watch the first 10 episodes here, and start making your Marketo-Fu strong! Marketo-Fu (Beginner) - YouTube!

So... What other stuff would you like to see covered on a future episode? The tentative line up for the Intermediate/Advanced Tracks includes:

  • Lead Scoring
  • Alerts
  • MSI Overview - Interesting Moments, Prioritization, etc.
  • Bounce Management
  • Merging Dups
  • Advanced Flow Steps – Request Campaigns, Remove from Flow, Change Data Value
  • A/B Testing - 3 methods (Spoiler: This exists already )
  • Attribution – First Touch & Multi Touch
  • Web Personalization
  • ABM



Level 5

Hi Joe Reitz !

These Marketo-Fu episodes have been super helpful! I just switched jobs at the beginning of the month and with that came moving from being the Hubspot Certified expert to a newbie at Marketo. I'd like to see more intermediate/advanced techniques for creating engaging emails. i.e. where's the best place to source templates, the email editor, template scalability, B2B campaign tips, etc.

Any other information about getting ready for the certification test would be super helpful as well!

Level 8 - Champion Alumni

Yu da man Sensei!

Not applicable

Hi Jasmine,

Welcome to Marketo! If there's anything I can help you with please don't hesitate to reach out to me! Joe, and all the Champions are great people to connect with and follow in community because they do awesome, innovative (not to mention educational) things like this. You should join the Champion Program​ group as well to learn more about that opportunity. You could eventually apply!

By the way, when tagging someone in Community be careful to tag their "primary" account (you tagged Joe's old account above). You can usually find this by seeing (Primary) next to their title. I recommend you do the same in case you have an old profile lingering. I can also clean those up by deactivating them if you let me know you have old accounts. This is a workaround for an issue we hopefully can fix next year.



Level 10 - Champion Alumni

Jason Hamilton​You​ are

Level 10 - Champion Alumni

Definitely can do! Thanks, Jasmine!

Level 4

I'm confused by the name... Pronounced Marketo F.U.?? Or one-word.... Marketofu?    

Not applicable

My users love this!! They are so excited that they get to listen to you then reading documentation

Not applicable

Howdy Joe,

Some ideas for you.

- Consuming Marketo Data with Power BI

- User Adoption Metrics Dashboards

Not applicable

This is SO awesome - I'm so excited!!! I just shared your post with everyone on my team! Thank you so much!!!

Level 10 - Champion Alumni

Be sure to let me know if they have any questions or pain points I can address!