#Krewechats Episode 10: Attribution

[SydneyMulligan]

Hi Marketing Nation!

Thanks for joining us for another episode of Krewe Chats. This week, we had Dory Viscogliosi​, Geoffrey Krajeski - Production​ (+his kids if you pay verryyy close attention ) and Jenn DiMaria​ together to talk about Attribution. The million dollar question when proving the value of anything you’re doing in Marketing: what’s the ROI? As a marketer, this can be a daunting question...UNLESS you have proper attribution reporting setup in Marketo. Listen as we are explore some of the ways attribution can help you prove your value as a marketer and the value marketing brings to your organization’s bottom line.

#KreweChats Episode 10: Attribution - YouTube

Well, uh, that's all. I love attribution. We like you guys. Bye!

[Joe_Reitz]

Great episode, all! Can't wait for the next one!

• 2 December, 2016
• 2:30 pm Central
• Topic TBD...

[Geoff_Krajeski1]

So they were noticed!  LOL.... they tried to be sneaky...  I forced them to watch it live on our TV in the living room, and I think they were 'trying' to get on the live feed

[Geoff_Krajeski1]

[Jenn_DiMaria2]

Next-generation Marketo users?

[SydneyMulligan]

"Tomorrow's Marketer"

[Anonymous]

thanks guys! I always learn something new

[Anonymous]

Very cool stuff! A couple questions:

- Sydney, you mentioned that you can edit program success date, acquisition program, and acquisition date, if necessary. How do you do that?

- I am fairly new to Marketo, and totally lost when it comes to reporting anything more than stuff like email stats! Where would you suggest I start to understand and set this all up?

- Have you guys used third-party attribution products before? We're looking at Bizible, but I realize that I don't totally understand Marketo's own solutions so I can't totally evaluate if we need something else!