Champion Program Blogs
A matrix scoring model lets you cross-reference ideal customer profiles (ICPs) against engagement. Rather than qualifying leads based solely on engagement, a matrix scoring model allows you to divide and segment your audience with...
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If you're a human working with Marketo (or any Marketing Automation platform for the name's sake) - you most likely have witnessed or at least have heard from your colleagues, friends, or connections about how a messy database is...
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