Curated by@Zoe_Forman&@ilona_buteneers
Introduction
The Marketo platform is migrating to the Adobe Experience League platform, and with this comes an important change: the move to Adobe's Identity Management System (IMS). This mi...
As marketing operations professionals I’m sure we’re all familiar with how important it is to be able to show marketing’s contribution to growing revenue. This is why having a Marketo attribution model to tie people and opportunit...