As a marketer you know not all leads are the same. With the dollars you have to spend, it is critical to attract and market to buyers that will be the best fit for your business and not waste money on accounts that have low return or ultimately churn. Account-based marketing is a useful strategy that will help you achieve the right business outcomes by targeting specific high-yield accounts. But how do you get started and what really matters?
Join Marketo’s ABM Authorities, Heidi Bullock and Mike Telem, in this on-demand webinar as they deliver insights into the essentials: