Creating an A/B Test program in Marketo

Creating an A/B Test program in Marketo

  1. Create a new Program in Marketo:

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2. Choose the Campaign folder, provide the program name and choose the program type and the channel: Channel should be Email blast

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3. Create a new asset within the program:

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4. Choose Email program as the asset:

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The idea of creating Email program as an asset within a program is to have the ability to track progression statuses in a better way with the original program being the one tracking statuses.

      

5. Give a Program name and choose the type and channel:

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6. Create an email within the email program and approve the email:

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7. Go to the Email program created:

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8. Choose the email created and approved in the steps above:

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9. Add the A/B Test to your email:

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10. A/B Testing can be done based on Subject Line, Whole emails, from address and date time:

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11. For this example let’s choose subject line:

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12. Define the subject lines for the email on which we are trying to test and choose the sample size of the test:

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In the above example, we chose 20% as the sample size and we have 4 subject lines to test. So 5% of the audience list will each receive email with a particular subject line and the winner will be send to the remaining 80%.

13. Define the Winner criteria based on which the email would be treated as a winner and you can also declare winner manually after viewing the test results:

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14. Schedule the test and the winner, choose the email address you want to send notification to:

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15. Click on Finish:

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16.Verify the details and click on close:

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17. Define the smartlist(audience) for this email send:

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18. Define the filters for the smart list:

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19. The audience details will be reflected in the program now:

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20.  Approve the program:

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21. Once the test is run successfully, the results can be seen as shown below:

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