We just started using it for Virtual Events but we are using the main webinar tool not the Virtual environment.
What are the best practices to set up ON24 for a multi session event?
Any other suggestions, please let us know. Thanks a lot. Axel
We just started using the VE part of ON24 and you're definitely on the right track. Having the 8 sessions link up to the 8 separate Marketo programs is the way to go so you can get metrics on each session. I'd also recommend creating a smart campaign in the actual Virtual Event program in Marketo that listens to the 8 individual webinar program status change to also update your VE program. If you're syncing this to a SFDC campaign, you'll be able to get the data of who attended the virtual event based on them attending one of the breakouts. So if program status is changed to attended in one of the 8 sessions, change the program status in the VE program to attended. What additional fields would you need the custom object for?