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Program Setup for Gated Content hosted on Web Pages

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Program Setup for Gated Content hosted on Web Pages

Hi everyone,

We are trying to set up Gated Content programs and can't figure out an efficient way to track the sources. Our gated content is not hosted on Marketo landing pages, they are hosted on our website. We came up with two options that aren't ideal. Hoping to hear other ideas..

Option 1:

We were thinking of using URL parameters to populate a hidden field that indicates the source. We'd use that field to add members to a Gated Content program. Doing it this way, we'd have to create a different program for each source. We use and recycle content often, so we'd wind up having a ton of programs for one piece of content.

Option 2:

We also considered adding the different sources as steps in the program status. So one piece of content would have just one program, with the progression steps being the sources. Example: "Converted- social", "converted-seo", "converted-nurture track1", etc. These would all be marked as successes in the program.

Both seem less than ideal, does anyone have a solution they've used or an idea on making this easy?

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Level 10 - Champion Alumni

Re: Program Setup for Gated Content hosted on Web Pages

There are a lot of threads here on how to handle this. Ultimately, the work happens somewhere -- you end up with lots of Programs or SFDC Campaigns depending on the choice. As long as you have a Template and a table of Sources and Offers, this is manageable.

Marketing Attribution Setup Checklist - Marketing Rockstar Guides

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3 REPLIES 3
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Level 10 - Champion Alumni

Re: Program Setup for Gated Content hosted on Web Pages

There are a lot of threads here on how to handle this. Ultimately, the work happens somewhere -- you end up with lots of Programs or SFDC Campaigns depending on the choice. As long as you have a Template and a table of Sources and Offers, this is manageable.

Marketing Attribution Setup Checklist - Marketing Rockstar Guides

View solution in original post

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Re: Program Setup for Gated Content hosted on Web Pages

Thanks Josh! Will take a look at that article.

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Re: Program Setup for Gated Content hosted on Web Pages

Hi Josh-

I looked through your article. Is it suggesting that we create a Salesforce Campaign for each content-channel?