Your Achievements
Level 1
0% to
Level 2
Next /
to gain points, level up, and earn exciting badges like the new Applaud 5 BadgeLearn more!
View All BadgesSign in to view all badges
Open Alert Bar
SOLVED

Person clicked, NOT opened email

Go to solution
Kim_Gandy1
Level 7
Level 7
‎03-26-2018 01:54 PM
‎03-26-2018 01:54 PM

Person clicked, NOT opened email

How would you explain a person who clicked link in email, but NOT opened any email, and has not been marked as invalid or suspended? 2018-03-26_1550

Labels:
3,117
Reply
1 ACCEPTED SOLUTION

Accepted Solutions
Grégoire_Miche2
Level 10
Level 10
‎03-26-2018 01:58 PM
‎03-26-2018 01:58 PM

Re: Person clicked, NOT opened email

Hi Kim,

The open is base on image download. Some email clients do not download images by default and therefore do not trigger an open event in Marketo. But with an email without images, the links are still valid and clickable. So you can click an email without having apparently opened it.

Marketo corrects this in email performance reports, assuming that all clicks are also opens. But this statistical correction is not reflected in the filters and smart lists.

-Greg

View solution in original post

2,797
Reply
2 REPLIES 2
SanfordWhiteman
Level 10 - Community Moderator
Level 10 - Community Moderator
‎03-26-2018 01:56 PM
‎03-26-2018 01:56 PM

Re: Person clicked, NOT opened email

They don't have images enabled, that's how!

0 Likes
2,797
Reply
Grégoire_Miche2
Level 10
Level 10
‎03-26-2018 01:58 PM
‎03-26-2018 01:58 PM

Re: Person clicked, NOT opened email

Hi Kim,

The open is base on image download. Some email clients do not download images by default and therefore do not trigger an open event in Marketo. But with an email without images, the links are still valid and clickable. So you can click an email without having apparently opened it.

Marketo corrects this in email performance reports, assuming that all clicks are also opens. But this statistical correction is not reflected in the filters and smart lists.

-Greg

2,798
Reply
Home