I'm stuck trying to create my first engagement program in Marketo. Let me explain what our plan is.
When a person enters the program, we want them to receive an email a week for 6 weeks.
-The first email (week 1) goes to everyone who enters the engagement program.
-In week 2, we start getting if/then scenarios:
--If opened email from week 1, please deliver email A
--If not opened email from week 1, and product interest is X, send email B
--If not opened email from week 1, and product interest is Y, send email C
-In week 3, if opened any emails from week 2, send email D, if not opened any emails from week 2, send email E
The remaining weeks following the same type of if/then pattern.
My question is, how do I go about setting this up? Would it be just one stream, or multiple streams where each week is a new stream? I can't seem to grasp where I would set the rules to send the emails I want to the specific people I want to receive them. Any help would be greatly appreciated!
You can use sub-programs to create this type of logic.
BUT I urge you not to use "email open" events as a trigger. There are far too many false positives and false negatives on email open to make any sensible decision on these.
Thanks for the response. Are you suggesting then one stream with 6 programs within the stream for each of the weeks?
As for the suggestion on not using "email open" as the trigger, I will certainly discuss that with our team.
Are you suggesting then one stream with 6 programs within the stream for each of the weeks
Yes, since in each sub program, you will use a smart campaign to send the emails, and in each smart campaign to can use flow choices to select which email you want to send.