Is there a way in Marketo to select only particular values from SFDC picklist fields?

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Is there a way in Marketo to select only particular values from SFDC picklist fields?

Hey, is there a way in Marketo to select/filter out leads with only particular values from SFDC pick-list field?

Let's say, I sell vegetables and fruit, in a Product Entity field in SFDC my targeted record has this field populated with: potatoes, apples, pears and cucumber:

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In Marketo, I want to target only those that has potatoes and apples interest identified:

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I do have dummy leads created with different variation or the pick-list values in SFDC. However, I noticed that marketo does not trigger the values from the SFDC pick-list field.

***I used fruit as an example values, I tested this with my actual Product Entity field pick-list values***

Do you know if there is a way around it?

Many Thanks,
D

3 REPLIES 3
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Level 10 - Community Moderator

Re: Is there a way in Marketo to select only particular values from SFDC picklist fields?

Preferably, create another Marketo-only field that's the value of the SFDC field wrapped in an additional semicolon on either side.  This is how you prevent errors due to ambiguous [contains] matching.

Then your filters are like 

  Product Entity [contains] ;apples;

  Product Entity [contains] ;oranges;

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Re: Is there a way in Marketo to select only particular values from SFDC picklist fields?

Hey Sanford,

What field type would I use for this another field? How would you sync (wrap) those values with already created Product Entity field?

Many Thanks,
Diana

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Level 10 - Community Moderator

Re: Is there a way in Marketo to select only particular values from SFDC picklist fields?

What field type would I use for this another field?

Same type as for the current field (it's only 2 characters longer).

How would you sync (wrap) those values with already created Product Entity field?

Using Change Data Value The new value is

  ;{{lead.Picklist Field}};