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Does Marketo get any information that it can use from adding Google AdWords as a LaunchPoint Service?

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Nate_Oosterhous
Level 6

Does Marketo get any information that it can use from adding Google AdWords as a LaunchPoint Service?

Hello All!

Question:

Does Marketo get any information that it can use from adding Google AdWords as a LaunchPoint Service or is it only Google Adwords that benefits? (For example would you be able to create a smart campaign that triggers off of an ad being clicked?)

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Grégoire_Miche2
Level 10

Re: Does Marketo get any information that it can use from adding Google AdWords as a LaunchPoint Service?

Hi Nate,

No, info is only flowing from Marketo to Google Adwords to feed GA with conversion info.

But I fully agree that some integration the other way around would be cool, indeed.

-Greg

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Grégoire_Miche2
Level 10

Re: Does Marketo get any information that it can use from adding Google AdWords as a LaunchPoint Service?

Hi Nate,

No, info is only flowing from Marketo to Google Adwords to feed GA with conversion info.

But I fully agree that some integration the other way around would be cool, indeed.

-Greg

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Nate_Oosterhous
Level 6

Re: Does Marketo get any information that it can use from adding Google AdWords as a LaunchPoint Service?

Thanks Greg.