Campaign Budget Estimation

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Level 3

Campaign Budget Estimation

Hello,

We are struggling with how to rightfully have a budget figure our campaigns. Can anyone share best practices on how to calculate the budget?

Appreciate your help!

-Riz

Riz Alvi
3 REPLIES 3
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Re: Campaign Budget Estimation

Riz,

You can control program cost via the campaign's parent program. This allows you to define month by month costs per program.

More info: Define Period Costs - Marketo Docs - Product Docs

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Level 6 - Champion Alumni

Re: Campaign Budget Estimation

Hey Riz,

Is this a strategic question (e.g. how to split up budget between channels) or an execution question (how to enter costs into Marketo)?

Thanks!

Rachel

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Level 3

Re: Campaign Budget Estimation

This is a execution question. Need to figure our costs of campaign. Thinking of salary cost and other combined to reach a hourly figure.

Riz Alvi