Marketo Behavior When Changing an Acquisition Program

[Brian_Law_MKTO]

Summary of what will happen when you change an acquisition program name using the Marketo Change Data Value flow step.

Activity	Acquisition Program Name Changes	Acquisition Program Date Changes
Change acquisition program name	Yes	No
Set acquisition program name for the first time	Yes	Yes, the acquisition date will be the date you run the campaign
Remove acquisition program name (aka set the acquisition program to NULL) using a Change Data Value flow step*	Yes, the value is cleared	No
Remove acquisition program name and then later set a new acquisition program name using Change Data Value flow steps	Yes	No
Remove acquisition by removing the record as a member of the program	Yes, the value is cleared	Yes, the acquisition date will be cleared

* Removing an acquisition program name using a Change Data Value flow step

Notes:

• If you have a lot of partner and employee records in your system you might want to consider creating partner and employee acquisition program so these records don't impact your attribution reports.
• It's best practice to block field updates for the acquisition field so you don't accidentally change the value. If you are intentionally changing the acquisition program for employees and partners it will not be possible to block field updates.
• See this article if you have records entering Marketo and acquisition program isn't being set.