What exactly contributes to database size? When is it time to upgrade?

[Anonymous]

Hi All,

I'm new to this community so I apologize if this is a basic question. Our database has been growing and is well over its 500K limit. However, some of these are unsubscribed and duplicates. We have 674K  known leads, 82K of which are unsubbed and 30K of which are duplicates. We also have some leads that our sales teams upload by themselves...approx 71K. These leads by default are set not to receive any marketing material or emails.

I have a few questions pertaining to this:

1) Is an unsubscribed lead the same as a lead that has opted out of marketing?

2) Do leads that have opted out of marketing still count against our database size?

3) What type of leads would not count towards the database size? What types would?

4) Is it time to upgrade?

Cheers,

Hakim Garuba

[Josh_Hill13 · Accepted solution]

• all of these records will count toward your contract value.
• You should consider removing anyone with Email Invalid=T; Black List = T
• you should consider removing leads that are inactive for over 180 days.
• Duplicates count - merge them with a tool like Ringlead.
• Anonymous does NOT count.

See more here: http://developers.marketo.com/blog/how-to-clean-your-marketo-database/

[Anonymous]

Thank you very much!

[Anonymous]

Hey there,

What is the status of the subsidiary record in Marketo after the merge and does it still count against the database size?

Our Marketo instance is integrated with Dynamics CRM and we are about to start a big de-dupe work in CRM. I wonder what the impact of that exercise would be.

Thank you!