AnsweredAssumed Answered

Email Personalisation - Bad Data

Question asked by Colin Ryder Expert on Sep 29, 2016
Latest reply on Sep 29, 2016 by Sanford Whiteman

Hi guys


Like a lot of you we use the standard lead.first name token for email personalisation in either the body (common) or sometimes in the subject line.


Example; Dear {{lead.First Name:default=Sir/Madam}}


For small blasts this is fine because we can check the data prior and make sure it's one or the other but what do recommend to use/fix when you have bad data such as someone's first name being one character or common rubbish such as "Test" or other examples


ie. T Smith. > this would show as "Dear T"


Test Test > this would show as "Dear Test"


I'm pretty sure there were some great recommendations on here but I couldn't find them when I did a search.


I know we can use Email Scripting (not using it yet ) for fixing issues with capitals etc. I wonder if we could use something like that for this as well.


Any suggestions, most welcome






ps - I did think we could suspend anyone with "Test" or something so they wouldn't receive emails - thoughts on this - and is there a common list someone could share