Marketo Not Appending the Unsubscribe Link Automatically

Version 3

    Issue Description
    You are sending emails to your test record or to yourself, but the email you receive does not have the unsubscribe link and you are sure the email is not operational.

     

    Issue Resolution
    The likely situation is that the email contains the system token unsubscribe link:  {{system.unsubscribeLink}}

     

    When an email contains this token, Marketo does not automatically append the unsubscribe HTML snippet, found at Admin > Email > Unsubscribe HTML.

     

    You will really want to dig into the HTML of the email asset with this behavior. Search the text editors of the email, and look inside the HTML of the text area. You may find the {{system.unsubscribeLink}} buried in HTML that is coded to not display.

     

    If you have searched the HTML of the email, and are not seeing the system token, contact Marketo Support.