The Essentials of ABM - PT 1

Version 3

    Part 1 of Slides shared during this Webinar The Essentials of Account-Based Marketing


    Marketo’s ABM Authorities, Heidi Bullock and Mike Telem, in this on-demand webinar as they deliver insights into the essentials:

    • Defining and identifying the RIGHT target accounts
    • Engaging target accounts across multiple channels in a personal, relevant manner
    • Understanding what to measure and when so you can optimize programs for optimal results
    • Collaborating with sales in a way that’s never been easier


    Watch webinar here: The Essentials of Account-Based Marketing