Published on Jul 19, 2016
Marketo’s ABM Authorities, Heidi Bullock and Mike Telem share their insights into the essentials of account-based marketing. They cover:
- Defining and identifying the RIGHT target accounts
- Engaging target accounts across multiple channels in a personal, relevant manner
- Understanding what to measure and when so you can optimize programs for optimal results
- Collaborating with sales in a way that’s never been easier
- Plus, peek in Marketo’s own playbook – how we scale ABM to WIN
Slides can be found here
Part 1: The basics of ABM: Click here.
Part 2: ABM- The Marketo Story: Click here
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