Testing Roadmap Example - Tradeshow Lead Nurture Email Content

Version 3

    this is an example doc used in this post that shows how to create successful nurture programs

     

    Lead Nurture: Email Content (EXAMPLE)

    Drop Date: MM/DD/YYYY

    Reviewers:

    Final Approval:

     

    Overview

    Purpose:

    Audience:

    Hypothesis:

    Success Metric:

    Overall Messaging:

     

    General Information

     

    From NameOptimizely TEST
    From Emailemail@optimizelytest.com
    Reply Emailemail@optimizelytest.com
    Tracking Link?utm_source=x&utm_medium=x&utm_campaign=x&utm_content=x http://
    CTA linkhttp://

     

    Emails

     

    Email 1

    subject_line
    preheader_text
    email_header_1
    email_body_1
    cta_text
    email_body_2

     

    Email 2

    subject_line
    preheader_text
    email_header_1
    email_body_1
    cta_text
    email_body_2

     

    Email 3

    subject_line
    preheader_text
    email_header_1
    email_body_1
    cta_text
    email_body_2

     

    Email 4

    subject_line
    preheader_text
    email_header_1
    email_body_1
    cta_text
    email_body_2