Testing Roadmap Example - Tradeshow Lead Nurture Email Content

Document created by e45b854943b7d76d00fcfcfd3e52ed73788dfd9b on Jan 29, 2016Last modified by megan.truett on Jan 5, 2018
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this is an example doc used in this post that shows how to create successful nurture programs

 

Lead Nurture: Email Content (EXAMPLE)

Drop Date: MM/DD/YYYY

Reviewers:

Final Approval:

 

Overview

Purpose:

Audience:

Hypothesis:

Success Metric:

Overall Messaging:

 

General Information

 

From NameOptimizely TEST
From Emailemail@optimizelytest.com
Reply Emailemail@optimizelytest.com
Tracking Link?utm_source=x&utm_medium=x&utm_campaign=x&utm_content=x http://
CTA linkhttp://

 

Emails

 

Email 1

subject_line
preheader_text
email_header_1
email_body_1
cta_text
email_body_2

 

Email 2

subject_line
preheader_text
email_header_1
email_body_1
cta_text
email_body_2

 

Email 3

subject_line
preheader_text
email_header_1
email_body_1
cta_text
email_body_2

 

Email 4

subject_line
preheader_text
email_header_1
email_body_1
cta_text
email_body_2

Attachments

    Outcomes