Requirements & Benefits of the Champion Program

Document created by 429a3b00c04df8e5ab80b97b236aaa7a14e3374e on Feb 5, 2015Last modified by Will Harmon on Oct 3, 2019
Version 26Show Document
  • View in full screen mode

15965-16053-BRAND ROLLOUT - New Champion Logo-2019 (1).png




An elite community uniting Marketo’s most passionate and strategic customers and partners to be the trusted brand ambassadors and change agents of the Marketing Nation. Marketo Champions share their expertise, best practices, and strategies to help Marketo customers thrive.



  • Develop deep connections with our most elite customers and partners to be our “voice” within the Marketing Nation
  • Activate the Champion community for feedback, support, thought leadership, and evangelism of the Marketo brand and within the MarTech industry
  • Help fellow Marketo customers use the Marketo platform more effectively and successfully



  • Eligibility to apply for the Marketo Champion Leadership Committee
  • Exclusive Champion opportunities at Marketing Nation Summit
  • Champion Spotlight in Marketo Community
  • Exclusive contests & incentives to help drive strategic Marketo programs
  • Exclusive Champion swag
  • Access to Marketo product beta testing and early adopter programs
  • Opportunities to engage with Marketo teams to provide feedback and support
  • Speaking opportunities year round
  • Exclusive Champion badges (LinkedIn, Marketo Community, Purple Select)


For more details on the Champion Program’s Benefits, please email



Customers and partners interested in participating in the Champion program must submit an application to the Marketo Customer Marketing team. Champions accepted into the program will be announced during the first quarter of the calendar year. To maintain the Champion status, Champions will be expected to participate in various events and activities including the following:

  • Remain current with your Marketo Certified Expert (MCE) certification
  • Attend quarterly Champion Program Calls
  • Attend a Marketo Product Update Calls
  • Attend or speak at a Marketo User Group 2x per year
  • Active participation in the Marketing Nation Marketo Community
  • Help grow Marketo’s Customer Advocacy Program
  • Sign Marketo NDA and Champion Program Charter


For more details on the Champion Program’s Criteria & Requirements, please email Applications for the program will open in the Fall. 



Connect with current Champions!

Read our Champion-exclusive blog!


4 people found this helpful