Requirements & Benefits of the Champion Program

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    An elite community uniting Marketo’s most passionate and strategic customers and partners to be the trusted brand ambassadors and change agents of the Marketing Nation®. Marketo Champions share their expertise, best practices, and strategies to help Marketo customers thrive.



    • Develop deep connections with our most elite customers and partners to be our “voice” within the Marketing Nation
    • Activate the Champion community for feedback, support, thought leadership, and evangelism of the Marketo brand and within the MarTech industry
    • Help fellow Marketo customers use the Marketo platform more effectively and successfully



    • Eligibility to apply for the Marketo Champion Leadership Committee
    • Exclusive Champion opportunities at Marketing Nation Summit
    • Champion Spotlight in Marketo Community
    • Exclusive contests & incentives to help drive strategic Marketo programs
    • Exclusive Champion swag
    • Access to Marketo product beta testing and early adopter programs
    • Opportunities to engage with Marketo teams to provide feedback and support
    • Speaking opportunities year round
    • Exclusive Champion badges (LinkedIn, Marketo Community, Purple Select)


    For more details on the Champion Program’s Benefits, please email



    Customers and partners interested in participating in the Champion program must submit an application to the Marketo Customer Marketing team. Champions accepted into the program will be announced during the first quarter of the calendar year. To maintain the Champion status, Champions will be expected to participate in various events and activities including the following:  

    • Remain current with your Marketo Certified Expert (MCE) certification
      • Prior to March 5, 2017, the Marketo Certified Expert exam credential was valid for one year from issue date
      • The new Marketo Certified Expert 2017 exam credential is valid for two years from issue date
      • Marketo Specializations have no expiration date
    • Attend quarterly Champion Program Calls
    • Attend a Marketo Product Update Calls
    • Attend or speak at a Marketo User Group 2x per year
    • Active participation on Marketo Community
    • Help grow Marketo’s Customer Advocacy Program
    • Sign Marketo NDA and Champion Program Charter
    • Effective January 1, 2019, 40 Champions will be selected each calendar year. Champion status will be valid for a one-year term and members can apply for up to three one-year terms.


    For more details on the Champion Program’s Criteria & Requirements, please email



    Deadlines to Apply:

    Applications for the Champion Class of 2019 are currently open, please click here to apply!


    Connect with current Champions!

    Read our Champion-exclusive blog!

    Read about our Champion Alumni Status