Brian Law

Setting Up a Zapier Integration Between Marketo and Eventbrite - Part I

Blog Post created by Brian Law Employee on Mar 27, 2019

Here are the steps I used to setup an integration using Zapier between Marketo and Eventbrite along with a few tips.

 

BTW, thanks to Megan Truett for her instructions.

 

Marketo Eventbrite ID Field Setup

You only need to setup the following in Marketo once. This step is super important.

  • Create a Marketo custom field called:
    • Field Name: Eventbrite ID
    • API Name: EventbriteID
  • The field will be used to identify which Eventbrite event a person/record registered for

 

Note: If a person registers for multiple events the Eventbrite ID will change each time.

 

Here is an article about what happens when people get more than one "ticket" for an event in Eventbrite. https://nation.marketo.com/message/164974-tip-eventbrite-zapier-registrations

 

Marketo Additional Fields

If there are other fields you have in Eventbrite which aren't in Marketo it is a good time to think about creating them. Remember that unless you have Blocked Field Updates set in Marketo a new value will overwrite an existing one in Marketo.

 

Marketo Integration with Zapier

You only need to setup the integration once.

  • Follow these instructions to create a Zapier API Role and User in Marketo and obtain the Client ID and Client Secret for the integration. You will also need your Munchkin ID.
  • Login to Zapier
  • Form Dashboard go to Connected Accounts
  • Search for Marketo

 

Eventbrite Integration with Zapier

You only need to setup the integration once.

  • Login to Zapier
  • Form Dashboard go to Connected Accounts
  • Search for EventBrite

Part II will cover setting up a Zap in Zapier. Thanks!

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