Setting Up a Zapier Integration Between Marketo and Eventbrite - Part I I

[Brian_Law_MKTO]

Steps I used to create a Zap in Zapier for a Marketo / Eventbrite integration along with a few tips.

Eventbrite Event Setup

Before you create your first Zap you should create your event in Eventbrite.

Create a Zap Triggered Based on a Person Registering for a Specific Event

The following are instructions for a creating a new Zap which will be triggered when a person registers for a specific event.

Click make a Zap

Choose a trigger app, select Eventbrite

Choose a trigger

Choose account

• Your Eventbrite account should automatically appear if you already setup the integration.
• Click Connect an Account if necessary
• Click Test

Set up Options

• Choose Organization
• Select Live for Event Status
• Choose a specific event or leave blank. In this case, choose a specific event.
  • Super Important: You must setup your Eventbrite event before you get to this step
  • When you choose a specific event, you will need to always create a new Zap for each new event.
  • If you leave it blank, then it will trigger for all events for your organization

• It is highly recommended to have a naming convention to ensure you are choosing the correct event

Pick A Sample To Set Up Your Zap

Setup Action

Select Marketo Action

• Choose Create or Update Lead

Choose account

• The account should automatically appear if you already setup the integration.
  • Click Connect an Account if necessary

Set up Marketo Lead

• Setup the field mapping between Marketo and Zapier
• Remember to create any necessary new Marketo custom fields which you have in Eventbrite before you get to this step
• Field names in Zapier from Eventbrite show up as Profile [field name]
• Examples
  • You will see sample values based on your sample record

• It’s important to make sure Eventbrite ID is mapped

• Super Important: Add the word - Registered or Attended
  • A cool feature of Zapier is that you can append values in fields
  • By adding the word Registered or Attended you can create your Zap first without creating a Marketo program or smart campaign

Yeah, I accidentally named the field Event ID in my Marketo test instance. It would be better if the field was called Eventbrite ID, oh well.

• Send Test Lead to Marketo
  • You can skip the test

Name your Zap

Next activate your Zap

You are done with setting up Zapier!

Part III will cover setting up a Marketo program and smart campaign to set program status to registered or attended. Thanks!