In this Bizible Edition of the Champion Tips and Tricks series, we asked Marketo Champion Alumni, Justin Norris, to share 3 of his top tips for using Bizible.
I would love to learn more about the custom field for tracking MQL sources, you mention it is a custom formula field. Is there documentation on how to do this. Currently we added the MQL lifecycle field to the Cohort funnel and not sure it is setup correctly.Lorie
In my opinion, it has to be a custom string field and you have to have a workflow rule to update the MQL source field with the most recent lead source field value.
Thank you Amit
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