3 Replies Latest reply on Feb 4, 2015 4:40 AM by 146c5bf62bfe870dad8b341bd259fa0cf5166aa5

    Whats the best amount of time to leave between sending your email and a resend campaign?

      I notice that during my training and introduction to Marketo, the standard amount of time to leave between sending your first email and then resending again to those that do not open emails is around 7 days. 

      Do people feel that this is an adequate amount of time? With access to email in almost all facets of our daily lives, should we aim to resend within 24/48 hours to reinforce our desire to communicate with potential/existing customers or is this method too pushy and overbearing?

      Interested to get peoples opinions and the average or optimum amount of time.