0 Replies Latest reply on Aug 14, 2014 4:23 PM by Shruti Chawla

    Manager, Demand Generation, New York, NY

    Shruti Chawla
      Overview:

      The Manager, Marketing Operations & Analytics will be responsible for optimizing our marketing investments to achieve awareness, demand generation and revenue objectives.  The ideal candidate will bring a strong process orientation to experimenting, measuring and implementing tactics to improve the effectiveness of campaigns and demonstrate a strong ROI.  This candidate should also be able to effectively partner with and leverage MediaMath's broader marketing function.  

      Responsibilities:

      Specific responsibilities include:
       
      Strategy & Operations

          •    Works with VP Demand Gen to develop demand and lead generation strategies, conversion programs, account-based marketing programs and general marketing campaigns that provide measurable improvement for top-line and bottom-line growth and meet goals
          •    Execute against plan.
          •    Understands acquisition, nurturing and expansion strategies and how to optimize performance across all lead sources, channels and campaigns.
          •    Builds all workflows and alignment across marketing automation and sales automation tools.
          •    Takes ownership of campaign calendar and campaign project management that touches multiple business units within the company
          •    Manage lead generation campaign activities throughout the full lifecycle from strategic planning, to execution, to reporting on effectiveness.
          •    Maintain and manage customer / prospect lists; Apply segmentation and develop targeted campaigns to address specific segments / sub-segments
          •    Actively build our marketing contact database 
          •    Strong familiarity with web based marketing, SEO and content optimization; partner with web team to test and improve online lead generation conversion 
          •    Leverage existing marketing automation tools (Marketo, Salesforce) and collaborate with entire marketing department
          •    Lead cross functional initiatives to build lead management processes through the marketing and sales funnel, resulting in program ROI metrics
          •    Coordinate with Sales to ensure that the leads and resulting opportunities are appropriate and actionable
          •    Source and manage outside vendors as needed to fulfill objectives.
       
      Tracking, Reporting & Analysis

          •    Oversees all analytics and reporting reviewing data sets, testing hypotheses and ensuring the marketing automation and CRM systems are capturing meaningful information for the CMO, CFO, and CEO.
          •    Provides analysis and optimization recommendations for all campaigns
          •    Owns weekly, monthly, quarterly and annual reporting
          •    Tracks lead lifecycle and provides insights on where focus is needed to move leads through the funnel
          •    Analyzes lead source metrics to determine what’s working and what isn’t
          •    Runs A/B testing with emails and landing pages.
          •    Manages tight relationship with SFDC administrator
          •    Establish KPIs and ROI models for marketing programs and rigorously analyze results to improve the effectiveness and efficiencies of program spend
          •    Continually identify ways to improve conversion rates at all stages of the buyer’s journey.

      Qualifications:

          •    5 years digital demand generation processes, including CRM and ROI reporting.
          •    Expert proficiency in the latest versions of Marketo, Salesforce, Google Analytics
          •    Deep understanding of online tactics including website usability/call-to-action improvements, email marketing, SEO/SEM, account based targeting and dynamic content, re-marketing, social media
          •    Strong knowledge of demand generation processes, including CRM reporting.
          •    Well-developed communication skills including the ability to articulate creative concepts and rationale with every level of the organization.
          •    Able to work well collaboratively with global team members, including technical specialists, marketing and marketing communications, executives, and customers.
          •    Must work well under tight time constraints, adapting priorities, and multiple assignments by utilizing excellent time-management skills to assure timely delivery of projects.
          •    Must be a self-motivated problem-solver, be organized, accountable and have careful attention to detail.
          •    Commitment to continuing education and keeping up to date with industry trends and technology.

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